Revenue Strategy · Exhibit & Sponsorship Sales

We build revenue for trade associations.

Creative Event Experience, LLC (CEE) helps associations earn more non-dues revenue. We create strategic plans for revenue growth, build exhibit and sponsorship programs companies want to buy, and sell them alongside your team.

ExperienceRelationshipsResults

Talk with us See our services

PlanMarket analysis & revenue strategy

BuildExhibit & sponsorship programs

SellWe become your sales team

GrowLong-term partnerships & revenue growth

Attendees walking through a busy exhibit hall with colorful hanging banners

The CEE difference

Sales help from people who know associations.

Results driven

We close with today's marketers

A proven, collaborative sales approach that wins customers and increases exhibit and sponsorship revenue.

Business development

New revenue opportunities

We identify emerging markets and product categories, then create the right opportunities to bring new exhibitors and sponsors to your event.

Implementation

A seamless extension of your team

We develop and deliver exhibit and sponsorship programs that meet your sponsors' engagement goals and your association's revenue goals.

Services

Strategy, programs, and sales in one partner.

We craft strategies for revenue growth, build exhibit and sponsorship programs, and sell them as an extension of your team, while identifying new companies that can benefit from your event.

Exhibit & sponsorship sales

We develop and sell exhibit and sponsorship opportunities that deliver real value to both sponsors and event organizers, so companies see results and come back year after year.

New market development

We collaborate with your team to create packages that match market needs, deliver value to new prospects, and expand revenue for your association.

Sponsorship program design

We design new sponsorship programs and refresh existing ones, creating opportunities that attract and retain your top accounts.

Market analysis & event review

A clear review of your event with recommendations for your sales program and overall growth.

Prospecting support

We extend your sales team's reach, accelerating outreach and identifying new companies that are a strong fit for your event.

Sales execution

From the first phone call and prospecting email to signed contract—and, when needed, onsite execution—we work as an extension of your team.

Clients & partners

Trusted by leading associations and events

A selection of our current and past clients.

About us

Meet CEE

After years in the event industry and at trade associations, we started a company that understands the whole picture of association event sales: how members, the board, and government relations all shape a company's engagement with your organization.

We bring that understanding and our years of experience to every association we work with. We focus on creative revenue strategy for trade associations, with a touch of hospitality, to build industry communities and maximize event revenue.

We're a woman-owned business, and this year we celebrate 15 years. Thank you to the associations, exhibitors, and sponsors who have trusted us with their events.

Kelly Alexis

Co-Founder & Principal

I bring broad experience in large-scale event sales strategy, event marketing, third-party partner programs, and sponsorship and exhibit sales. I'm passionate about changing the way events are sold to create sponsor and exhibitor experiences that deliver quality engagement and revenue growth for both sponsors and show organizers.

Tracy Mulligan

Co-Founder & Principal

I love a challenge, from developing new markets and niche verticals to launching major industry events. I've held sales leadership roles at the National Association of Broadcasters (Manager of Sales and Business Development) and USTelecom (Director of Sales), and I'm especially passionate about technology events and bringing new technology verticals to established shows.

Contact

Ready to grow your exhibit and sponsorship revenue?

Call or email either of us to talk about your sales needs.

Kelly Alexis

703-909-2256

Kalexis@CreativeEventExperience.com

Tracy Mulligan

206-465-8346

Tmulligan@CreativeEventExperience.com